Quote Originally Posted by childcare View Post
Hi. Thanks for your help. I am from Kitchener Waterloo Ontario. I advertise on Kijiji, care.com and sitter.com. I have only had 2 interviews in a few months and neither signed on. I do have an interview tonight for full time infant but not starting until Sept.
I think this might be a case of inadequate advertising.

My advice: Start by creating a free website via wix.com or webs.com. It is really easy as it is a template that you just pretty much fill out. Pick a name for your daycare that begins with a letter that is close to the beginning of the alphabet. Register your business with "Google my Business", it's free and puts the location of your daycare on google maps which means that when people google home daycare Kitchener/Waterloo, your business with a link to your website will always come up. Choosing a business name starting with a letter at the beginning of the alphabet means that any search results generated as alphabetized will make yours come up early. Lots of people don't search beyond page one of results.

I find that different providers have different experiences with Kijiji. I personally don't find it a good source of business and I know lots of people who no longer advertise there because of the dodgy inquiries they would get. That being said, I have also heard of people who only advertise there. It's clearly not working for you either. care.com and sitter.com are not big league advertising options. 2nd to your own website listed on Google my Business, advertise here on daycarebear, another free option. Ask your families to add a review on your listing on daycarebear as they will go a long way with prospective families.

I am not sure about wix.com but I know with my webs.com website there is a free option for stats so I get a monthly report on website traffic. I also have a contact me form making it easier for parents to get ahold of me.

Make it very clear that you only accept full-time children too. Anyone reducing their days needs to understand that fees will not change.

I wouldn't go back to nannying if it is about money as it isn't a very well paid job. Once you fill your spots in your home daycare, even after all of your expenses you will make a good chunk more than nannying.

Best of Luck!