I generally do mine in the early evening. If I can get them here around 5pm, then they might meet a client or 2 at pick up, which is pretty much a walking testimonial. I run my interviews like a 'visit' which include a tea, coffee, or if later on, a glass of wine. It's very casual and I have found it really puts potential clients at ease. It also allows me to determine if that family is a good fit in my daycare and with the other clients. We all spend time together socially, so it's important that everyone gets on well. I typically set up a 'visit' with potential clients in a social setting. My latest met at a local brewery for some sushi and beer....it sets the tone for the business and allows us time to get to know each other, sans children. My interview process is very different....not everyone's cup of tea.