It also depends on your group. If your group is too young it won't make much sense of doing "school theme" based activities or crafts, if you have preschoolers then it is more familiar to them.
I slightly introduce the subject, spark ideas and then go deeper if they're interested. So far, we have been walking and passing by empty schools (I make sure they're aware of that); and when the school starts we go an visit (so they can see how it looks like, who goes there, what teachers do, how children get there, etc).
I create a lot excitement the first days of school (so they are aware of something wonderful happening). We also get familiar with school buses and children travelling.
Always ensure that your child receives quality care by taking the time to investigate the provider and by asking for references! We simply cannot verify the claims of every daycare provider.
Updates
We expect providers to keep their listing and available openings up-to-date. However, to prevent oversights, openings expire after 45 days.