Actually, you are totally right Reggio, and the market will bare it, just give it a try with the next child you try to take on.You seem to be a really good provider so there are people willing to pay for much more when it comes to the quality of care and they see that you offer a high quality service. That is how I explain it to people because I have started to charge more ($60/day from $45) I compare us to a daycare where you would be paying around $900+ for your child to be in care amongst 25-30 kids, where the staff are running to take care of just their basic needs such as diaper changes, naps, eating, and with us, we provide a smaller more intimate group setting that is more quality and detail oriented in regards to food, toys, activities, and general stimulation/development of each child. So yeah, we're gonna cost more. I was charging $960 up to this point, which is typical for daycare here, and now decided to raise my prices to $1200 and i had 2 people fighting for the spot the first week I posted it. I just wish I had thought of it sooner and had friends tell me I should be in the $1260 range but I was always trying to view it from a parents perspective and wanting to be "Affordable enough". Now I realize that not everyone is going to be able to come and use my services, but i know there are ones that are, and we are totally worth it. I have two assistants that work with me, so between 6/7 children there are 2 of us to care for them, we have a brand new quadruple stroller that the kids get taken out for walks each day, we try to bring in something new to the play area each month and use a portion of the money to add to it whenever we can, we have a stack of new library books for the kids every two weeks, home cooked healthy food, and friendly/patient caregivers, etc. I think if you put in the time and effort to make it outstanding, which from the sounds of it you have, then people will pay.

