Starting to panic!

[mom-in-alberta]

I was just going to say what playfelt mentioned... I wouldn't expect the calls to flood in for June care until April or May, truthfully. I find it rare that people look that far ahead.
But I would definitely keep advertising, and reassess your ad material. I started advertising as "Opening in July!". I changed it to "Spaces available as of..." and the traffic increased immediately. It's not that you are going to hide the fact that you are a new provider; moreso that you will tell them that after they have met you, and you have "wowed" them!
Best of luck, my dear~!

[Inspired by Reggio]

I started advertising as "Opening in July!". I changed it to "Spaces available as of..." and the traffic increased immediately. It's not that you are going to hide the fact that you are a new provider; more so that you will tell them that after they have met you, and you have "wowed" them!

Ditto - this is not hiding anything focusing your ads on getting interviews INTO your program ... so much of finding the right match for childcare is a 'gut' feeling for clients and until you can talk to or meet each in person it is hard to get that full picture. Ads should focus on do the hours, fees, location and other 'basic' services match in order to get them to 'contact' you - where you can than 'sell the uniqueness and awesomeness' that is you and your program and why it would be the best match while also asking THEM questions to ensure THEY are the best match too!

[Littledragon]

Nowhere in any of my ads do I mention that I am new. I have one client, one potential client for the summer (my neice) and one part time coming in September plus my son. So I seem like an established daycare and that's the persona I keep. I have pictures on kijiji as well as here, I have a website and even a link to my website on google maps. I realize it's early - the one client I have really wanted me because she lives three doors down, but she needed someone for March (she will be coming here in June - already signed the contract) and she didn't start looking until mid-feb. So I know I shouldn't panic, but I just wanted some reassurance. This really is the best forum on the planet haha

So, if you guys know anyone who is looking for care in Nepean, Ontario, send them my way! Haha. Thanks everyone!