I am just North of you cfred and rates here are much lower then what I suspect that you are charging. I know, personally, that I charge less then the average for a few reasons. Firstly, I opened the daycare in September, right after I moved to this area. I wanted to attempt to fill the spaces as quickly as possible. Secondly, I was (and am) preggers when I opened the daycare, so I needed to provide some sort of incentive to go with me, knowing that come April, I would need to take 2 weeks off. Thirdly, I am on the younger side, and I find that I often get judged because of it. Offering a lower rate allowed the parents to give me a chance (I have the experience!) That being said, I have gotten a good base of clients (mostly part time and b/a school) and now have referrals coming in to fill full time spots come the summer and even into October. Would I have such a high demand if I had a higher price? I am not sure. I am looking into raising my rates come the new year now that I have made a name for myself.