For myself, I let parents know that I am a smaller group setting. They get the family home like environment and relationships but they also get a centre feel to it because my dc is in the basement with it's own kitchen, washroom, play room, naproom and a backyard for outside time. I also run my program like a mix of both....it's relaxed and nothing other than lunch and naptime is scheduled but we do have a fairly normal routine. Things like circle time, baking, art, story time, sensory play etc is all offered but it's not at set times every day.

Another thing I recently did to set myself apart was start a fb page for my dc. I was leery and hesitant to do so but so far it's working great.

I've had a spot open for about a month and a half and the not knowing when it's going to fill can be hard. Luckily I am okay financially for a bit. If it's still open in Jan/Feb I know it will fill then because I have an infant turning 2.

Ask your current families to spread the word as well as your friends and partner (if your married etc). Good luck!!