How much lower are you thinking?
I would be weary of lowering my price if I was on par with everyone else BUT if it is what needs to be done to fill spots and not be empty then you do come out ahead. I think it comes down to how badly you need/want those spots filled. Do you want them filled sooner than later, for less?
If that is the variable in demand that you have control over than it might be worthwhile. Just note that once you sign a contract at that price you are locked in at that price so to speak. Perhaps make sure your contract notes there will be annual price increases so you have a means to get them back up over time.

































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